perpetualcareclub@gmail.com

PERPETUAL CARE is a Design Studio focused on Music Branding


Freelance Creative Direction & Design for Pride Toronto 2019.
In Partnership with Mutek, MOCCA, Trace Labs, and Artscape


Creative Direction
Strategy
Social Strategy
Design: Social Media, Apparel, Posters & Flyers


Press 

TBA



Korean-Canadian artist and Forth collective label manager Joel Eel presents his new album “Performing a Crime” - self-released on September 14th.

Performing A Crime is a concept of how being in love, can feel criminal in and of itself. It is the observation of how two people intimately in love, exchanging a conversation that can result in misunderstanding — emotions become reactionary and eventually overpower the positive motive of one’s intent.

The emotional exchange of tenderness one day, can be ultimately forgotten or destroyed the next. All loving  — expressive ideas no longer resonate --  can be distorted by emotions. Social media takes its part; simplifying complex expressions — such as how the act of unfollowing can be interrupted as an opposition of perpetual care.

The album recieved international press and visibility on various music channels: DJ Mag, Inverted Audio, Paper Magazine, Red Bull Radio, Resident Advisor,  Noods Radio, Exclaim and Now Magazine.
 
Creative Direction
Video Direction
Art Direction
Branding
Video Editing
Product Design
Social Strategy

Product Photography by: James Kachan


Press 

Mixmag Premiere: Performing a Crime (Aquarian Remix)
DJ Mag - Six Acts You Need To Hear
Rinse France Radio
Redbull Radio: Choice Mix
Paper Magazine - Performing A Crime Music video Premiere
Noods Radio Mix
Untitled909 - Interview
DJ Mag - Album Review
Exclaim - Album Review
Now Magazine - Best Music
Inverted Audio - Track Premiere
Resident Advisor - New Tracks
Resident Advisor - News

Distribution

Lobster Records
Juno Records
OYE, Bleep
Boomkat
Rotate This
Invisible City Records 

Remixes by: Baltra, Aquarian & TYVYT-IYTYI


New Justine is a Beautiful Name. A collective of DJs, musicians, producers, directors, poetry, and image makers An outlet to exercise ideas to bridge the dichotomy of: “audible raw” + “visual lush.”

Creative Direction
Branding
Art Direction
Product Design
Social Media

Product Photography by: Brent Goldsmith


Branding for INUIM. More info coming soon.
Juno Plus
Thump
Now Magazine
BlogTO

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