As a marketing component and launch for Joel Eel’s self-released album of “Very Good Person,” we shot a music video in co-direction with Aabid Youssef, in Roma Norte, during an escape to Mexico city.

The music video gained an organic PR push into media channels through the Vice network, premiering on Thump & Noisey Across mutliple regions: USA, Canada, Mexico, China, and Indonesia.

Creative Direction
Video Direction
Art Direction
Video Editing
Organic Reach
PR Strategy

Co-Direction: Aabid Youssef