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Northern Lights is a canadian centeric radio show hosted by Johnny Hockin on Red Bull Radio.

The show focuses on the nationwide untold stories of historical moments, emerging artist in the underground scene in music. The show has so far featured River Timber, Marie Davidson, Abakos, Dinamo Azari and many others.

Comissioned to create the branding which included exploration of logo treatment and conceptual photgraphy that would work under the restriction of the redbull music academy radio website.

The concept "no voice," carried through the imagery as a representation of untold stories and experiences from the underground scene now surface for discovery.

Creative Direction
Art Direction
Branding
Photography
Strategy